Does This Color Make My Office Building Look Fat?
Color theory—the study behind the shades and tones—informs our perceptions of the environment. Boston’s Prudential Center shouts at me, across busy Boylston Street. How? With its bright orange building color, encased and capped in glass, that commands attention. Of course, knowing that color communicates is no revelation. Heck, honeybees have made their living off it for millions of years. Understanding the human emotional and cultural responses to color, however, and how tho